Sik Hoe Yong

Sik Hoe Yong

Sik Hoe Yong - Founder Sesame Mart
LinkedIn

4x Scale-up (grocery, SaaS, laundry, e-commerce), 3x GTM (logistics, payment, retail), 3x Country Leadership (2x Malaysia, 1x Singapore), 2x Regional Leadership (SEA, Oceania), 1x Founder (retail)

EPISODES

Cover for E12: Sik Hoe Yong - CEO of Knock Knock - Rideshare, Happy Fresh, Lalamove, How to Scale Startups in SEA, and the VC Scene in Singapore
E12: Sik Hoe Yong - CEO of Knock Knock - Rideshare, Happy Fresh, Lalamove, How to Scale Startups in SEA, and the VC Scene in Singapore

by  The EOA Pod

For this week's episode we do our first remote session with my good friend Sik Hoe Yong. Currently he is CEO of Knock Knock but got his early start in tech startups with Rocket Internet during the rideshare boom with Easy Taxi. He later had a fruitful rise after joining Foodpanda, Optimizing Happy Fresh before the Grab investment, Launching and making Lalamove Malaysia profitable, moving to Singapore for more food related startups until finally landing on his current role with Knock Knock a laundry and cleaning service platform. In this episode we talk about his early start from Studying in Wisconsin USA, to the pains of growing rideshare in the early days. We later talk about he we was able to help contribute to the Happy Fresh turn around by cleaning up its unit economics and pivoting it to a gig economy play. We also briefly talk about how Lalamove was so successful in Malaysia and what it would take to replicate a Happy Fresh model in this day in age in terms of resources and money. Lastly we talk about some of the darker aspects to VC in Singapore and what the VC scene is like in Singapore.

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